Nissan invests 700 million dollars in automation

By Elenne Castro


May 4, 2022

Nissan reaffirmed its commitment to the market with an investment of more than 700 million dollars  in Mexico over the next three years.

Jérémie Papin, chairperson of Nissan Americas, said that the country plays an important role in the Japanese car company's global operations , both as one of the main markets for vehicle sales and as an export hub for dozens of markets around the world. the world,

"This $700 million investment in our operations will ensure that we remain leaders in Mexico, while delivering cutting-edge vehicles and technology that excite our customers around the world."

This injection of capital in the manufacturing of Aguascalientes  is focused on the improvement of the facilities, the re-equipment and the realization of important developments in terms of automation , as well as the preparation and training of the collaborators . At the same time, it will help make Nissan  even more competitive by improving the speed of its operations and implementing the latest technologies . With this announcement, the automaker demonstrates its relevance and contribution to the development of the state of Aguascalientes and in the community.

José Román, president and CEO of Nissan Mexicana and NIBU, stated that reaffirming the commitment to Mexico shows appreciation for the support they receive from partners and the community.

"Nissan is a Japanese brand with a great legacy in Mexico, becoming an international manufacturing benchmark thanks to the commitment of our team to deliver the highest quality vehicles to our customers." 

With more than 60 years of manufacturing operations in Mexico, Nissan has built a history full of tradition and innovation. As of 2021, it was the market leader in both vehicle production and sales in Mexico , and is one of the top four sales markets globally. To date, it has sold more than six million vehicles in Mexico , with a total of 203,918 units delivered to Mexican customers at the end of fiscal year 2021.


With the aim of showing the best combination between technology and human interaction in manufacturing processes , Nissan presented an exhibition at the San Marcos fair that integrates the DNA of Nissan Mexicana . 

The company showcased innovative technology used in the vehicles and at its manufacturing plants , including two robots that perform quality inspection tasks. Both robots are equipped with image recognition hardware to perform a series of automated inspections and part traceability in the Nissan Kicks production process .

At the same time, Nissan shows the highlights of its 60 years in Mexico, highlighting innovation, technology and emotion. Iconic brand vehicles such as the Nissan Sentra, Nissan Altima, Nissan Kicks and the new Nissan Frontier V6 PRO-4X are on display at the booth, along with classic units such as the 1966 Datsun Bluebird 411 and the 1968 Datsun Bluebird 521 pick-up .

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