Nissan celebrates 60 years in Mexico with the arrival of its e-POWER technology to the country

Nissan  celebrates 60 years bringing the future to Mexico , and with it, continues to redefine mobility, officially confirming the arrival of its innovative e-POWER technology to the country , in the second half of 2022.

José Román, president and CEO of Nissan Mexicana and NIBU, declared that in addition to completing six decades of consolidation in Mexico, its position will be maintained with the implementation of its new technology, which is part of the strengthening of the electrification strategy .

"This will make Mexico the first country in the region in which Nissan integrates this technology, unique in the market, and which has been exceptionally successful since its launch five years ago in Japan, as well as in various Asian markets", added.

AN EXCITING DRIVING EXPERIENCE

Nissan  seeks to go a step forward and offer the customer the best and most innovative products, therefore, the e-POWER development arises from the combination of the exciting driving offered by an electric motor, with the practicality of autonomy offered by a combustion vehicle. .

Nissan e-POWER integrates a fully electric motor, which is in charge of driving the wheels 100%. In addition, it is the only technology capable of delivering the full thrill of torque from the moment the accelerator is pressed , without worrying about battery consumption and without worrying about the range of autonomy of the battery. In addition to this, it eliminates the need for special electric chargers.

It also offers 100% electric drive, powerful acceleration with instant response, and thrilling, quiet handling. Additionally, it integrates a gasoline engine which works as a generator that is only responsible for recharging the vehicle's battery.

The first e-POWER model that will arrive in Mexico will be confirmed shortly , the same as the network of distributors throughout the country is expected to arrive in the second half of next year.

Aligned with its vision of the Nissan Intelligent Mobility brand , the Japanese manufacturer continues to innovate the way in which vehicles are driven, driven and integrated into society, to improve people's quality of life standards.

With this technological evolution that represents the arrival of e-POWER technology  in the framework of the celebration of the 60th anniversary in Mexico, Nissan reaffirms its commitment to continue promoting the technological innovation that our market demands.

NISSAN MEXICANA

Nissan Mexicana celebrates its 60th anniversary of presence in Mexico and a history of uninterrupted success. Five years later, in 1966, after successful sales in the Mexican market, Nissan Motor Corporation took the first step towards its globalization strategy, establishing its first manufacturing plant outside of Japan: the CIVAC Plant . This marks the beginning of a long history to which the Aguascalientes Powertrain, A1 and A2 plants would join , not only thus expanding the company's manufacturing footprint, but also combining the best of Japanese engineering with excellence. of Mexican manufacturing.

After 55 years of manufacturing operations in the country, the Japanese brand has produced more than 14 million vehicles - the product of the combined efforts of the three plants - and more than 15 million engines.

This commitment of the company reflects both in production for national consumption, as well as in production for export to more than 80 markets today. Since it began its export operations in 1972, approximately 8 million units have been exported .

Additionally, Nissan Mexicana maintains its winning formula of a talented team of more than 15,000 employees, a leading Manufacturing operation, the commitment to provide the best service to customers with After-Sales operations, through an efficient network of 230 distributors , and of course, accompanied by the solidity of the leading financial brand in the country , Credi Nissan .

A PRESENT FULL OF TRANSFORMATION

Derived from Nissan's transformation strategy , both in Mexico and globally, the company continues to add efforts to transform the business, the product line, the services and the culture. All with the aim of providing vehicles and services that exceed customer expectations.

During the last two years , a large part of the portfolio has been renewed, offering greater innovation, more technology, more safety and improved connectivity in vehicles.

In 2019, Nissan Mexicana set the goal of renewing 60% of its vehicle portfolio in order to deliver a totally renewed offer to its customers. 

It continues to move forward with this plan, having transformed models such as the Nissan Versa, Nissan Sentra, Nissan NP300, Nissan Kicks, Nissan March  - all of them proudly produced in Mexico - and Nissan Altima. Likewise, Nissan Frontier V6 PRO-4X , the most recent and renewed member that complements the brand's pick-up line up.